Running a local bakery comes with so many joys and loads of satisfaction. It’s obvious that you’re passionate about your pastries and dedicated to serving your community. Sadly, your passion for baking may not translate into a passion for advertising.
When it comes to attracting more customers and increasing sales, you might be left in the dark, not knowing how to effectively use digital marketing to increase footfall.
The chances are there are two terms that have popped up in your mind: “remarketing” and “retargeting.” They sound similar and feature almost the same letters, but they’re not quite the same. So, should your bakery use both? Or should you consider them as antagonists, thinking of them in terms of remarketing vs retargeting?
Remarketing vs Retargeting: What’s the Difference?
Even though often used interchangeably, and even though having the same end goal, remarketing and retargeting are completely two different techniques for acquiring clients.
Retargeting
This focuses on people who have visited your website but haven’t ordered your baked goods.
For example, if someone browsed your bakery’s menu online but didn’t place an order, retargeting ads would follow them around on other websites they visit. These ads might remind them of that delicious chocolate cake they looked at or offer a special discount to entice them back.
Remarketing
While similar, remarketing often refers specifically to reaching out to clients who have interacted with your business in other ways, like through email or your social media profiles.
For instance, if a client signed up for your bakery’s newsletter but hasn’t visited your store lately, a remarketing email might offer them a coupon or update them on new products, making them more likely to visit your place.
Remarketing vs Retargeting: Should Your Bakery Use Both?
If you only have the resources, you absolutely should introduce remarketing and retargeting to your regular marketing strategy. And there are at least four big reasons for that: expand your reach, increase engagement, increase your sales, and ultimately maximize your budget. How is that? Just look:
- Retargeting helps you bring back people who have shown interest in your lovely-smelling offer but didn’t actually press the “order” button. Remarketing keeps past customers know your bakery exists. Using both techniques, you reach potential and previous customers.
- Retargeting ads can remind those who love baked goods about your bakery when they’re browsing online, potentially bringing them back to your website. Remarketing emails or offers keep your bakery top-of-mind for those who already know and love your products.
- Retargeting can drive immediate traffic back to your website or even your local store. Remarketing can increase repeat sales by re-engaging customers with your special offers or other extra deals.
- Combining these strategies, you use your marketing budget more efficiently. Retargeting attracts the interest of potential new customers, while remarketing strengthens relationships with existing baked goods lovers.
Summing Up: Remarketing vs Retargeting
For your local bakery, using both remarketing and retargeting can be a really sales-increasing combination. Retargeting helps bring back visitors who liked your products but for some reason didn’t order, while remarketing helps you get your past customers to come back to your website or local store.
By using both strategies, you can reach wider, increase sales, and keep your bakery top-of-mind in your target audience.
