Are you stuck in a saturated industry and looking for a cost-effective way to stand out? Business cards can do that for you. It is a confirmed marketing tactic to turn leads into loyal customers and even get new customers. You do this by getting them to take your business card home with them. But just an ordinary business card isn’t going to cut it.
Most business cards are made in the same old, traditional way. Either the colors and fonts are not captivating enough, or their design lacks character, all in all, there might be too many problems with it.
In this blog, we will show you ways how to make your business card stand out in a crowd.Â
Why Are Business Cards Still Used Today?
Even though the world has evolved into a completely digital landscape, business cards are still not wiped out somehow. They are still as valuable as they once were. Why? They are portable, cost-effective, and a smart way to market your business. 72% of people will judge your brand based on your business card. But that is not all…
- Simple and Fast Way to Share Information: Despite marketing your business and paying huge amounts online, business cards require almost no cost to provide crucial information in the easiest way possible. Anyone can turn into a customer once they find out what you have to offer after looking at your business cards.
- Strong First Impression: A fresh design and high-quality business card smell like success. It instantly shows that your business is legit and increases credibility. A professional business card makes your brand stand out from your competitors who are not using the same quality material as you
- More Engagement: A business card holds important contact information that potential customers seek. So anyone who gets impressed by your card will most likely contact you or visit your website which is mentioned on your business card. One more tip that you can use for your business card is offering a free consultation or discounted offer, etc. This will take you one step closer to forming long-lasting relationships with your potential customers.
- Easy to Remember The Brand Name: Most people find it hard to remember a brand’s name especially if they’re seeing it for the first time or just come across a page on Instagram. However, a business card will be with you and there is no chance you will forget the brand’s name.
- Person to Person: Just like word-of-mouth advertising, business cards are given to different people who will most likely pass it on to someone who requires the services.
3 Tips to Create a Unique and Aesthetically Pleasing Business Card
1. Use A Unique DesignÂ
Don’t create your business card in the traditional rectangular shape. Experiment with business cards templates, including shapes and sizes and see which one works for your brand. A card that does not captivate attention will just be thrown in the wallet like the rest of them.
When a card looks good, there is a higher chance the person will take a second look at it or even show it to his/her colleagues.
2. Customize The Shape
You can create a design that is not like the rest. For example, if you own a restaurant. Your card could be in the shape of one of your most liked and famous dishes. In this way, you are not only marketing your restaurant but tempting them to visit the restaurant. To add the cherry on top, slip in a discount offer.Â
3. Size Matters
The size of your business card matters because most cards are made in one mainstream size which does not even fit perfectly into wallets. The edges turn and the cards get worn out. Instead, design one that is made to fit in the wallet easily or it must be so unique that the customers want to keep taking a look at it.
The material that you can use should be like that of credit cards, no matter what does not get worn out so easily. Typical cardboard paper does not work.
Will Business Cards Still Remain Popular in 2024?
Yes, these cards are still going to be used even in 2024 because of various reasons.
1. SustainabilityÂ
Recycled material can be used to make business cards making them a more eco-friendly option.
2. They are budget-friendly
As compared to the marketing standards today and how everything is evolving – marketing has become an expensive way to grow your business. However, business cards offer a cheaper and simpler way to market your business, whether it is small or big.
3. Easily Available
They are physical cards that easily fit into the wallet or pocket without occupying much space. They are always in one place and can be retrieved whenever you need them. The chances of you forgetting one at home are extremely low.
4. Can be Customized
You can make them in different shapes and sizes as per your brand and see what is suitable for you. You can select the material to make sure they are more durable as well.
Conclusion
Yes, business cards are still in use to date. Most people rely on the internet to search for what they need, but what will they do when it is not readily available? Business cards are easily available and never lose your sight. Yes, time have changed the world is shifting towards digital business cards but in my opinion keeping both digital and physical cards has its perks.
